THE WEEKND
Cryptocurrency exchange giant and tour sponsor of The Weeknd, Binance, wanted a custom-built metaverse designed to raise awareness of the upcoming tour and ticket giveaway.
A multi-level environment provided players with galleries and nightclubs to explore with a series of scavenger hunts to fulfil. Players could travel through inter-dimensional portals to unlock Easter eggs and gain access to a secret virtual The Weeknd gig.
